Developer made $3,246 mistake that blew up our advertising budget.
(And the easy fix no one talks about)
When I worked at eTech, the SEO team pushed a site update in the middle of the day...
• No warning.
• No coordination.
• Just a routine update.
Except it crashed the website.
And our Google Ads kept spending.
For three straight hours, every click went to a dead page.
By the time the site came back up, we burned $3,246 on nothing.
That one screw-up taught me a rule I still follow today:
Never send PPC traffic to your main website.
Ever.
Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.
That’s why I run everything on HubSpot landing pages now.
Cleaner. Faster. Safer. Built for conversion, not chaos.
Here’s what it gives you:
• Your ads keep running even if your site goes down.
• Predictable performance while others burn money.
• A/B tests without asking a dev to push code.
• Tracking that doesn’t leak data.
• No SEO signal pollution.
• Faster load speeds.
• No team collisions.
Three hours.
Three thousand two hundred forty-six dollars.
One rule that never fails me.
If you’re running paid traffic, book a call with me to discuss how I can set up your Google and Meta Ads for success.
Get smarter before your ads get pricier.
