<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Brian Decoded]]></title><description><![CDATA[From $4/hr to $3,000,000 in web development services fulfiled.   Immigrant turned business owner. Thoughts on life as I grow to 8 figures.]]></description><link>https://read.briandecoded.com</link><image><url>https://read.briandecoded.com/img/substack.png</url><title>Brian Decoded</title><link>https://read.briandecoded.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 01 Aug 2026 17:02:27 GMT</lastBuildDate><atom:link href="https://read.briandecoded.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Brian Decoded]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[briandecoded@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[briandecoded@substack.com]]></itunes:email><itunes:name><![CDATA[Brian Decoded]]></itunes:name></itunes:owner><itunes:author><![CDATA[Brian Decoded]]></itunes:author><googleplay:owner><![CDATA[briandecoded@substack.com]]></googleplay:owner><googleplay:email><![CDATA[briandecoded@substack.com]]></googleplay:email><googleplay:author><![CDATA[Brian Decoded]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Read this Before you make your next hire (to build a 100x business)]]></title><description><![CDATA[Strategies we deployed to go down from 25 to 12 hires, without sacrificing work quality.]]></description><link>https://read.briandecoded.com/p/read-this-before-you-make-your-next</link><guid isPermaLink="false">https://read.briandecoded.com/p/read-this-before-you-make-your-next</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Mon, 27 Jul 2026 22:31:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!U3dc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Strategies we deployed to go down from 25 to 12 hires (without sacrificing work quality)</em></p><p>Few days ago I talked to my dad, and he asked me:</p><p>&#8220;How do you make AI do the work for you?&#8221;</p><p>My family and friends know that I spend too much time on AI as it is. And that I&#8217;ve been making it do things. Spent to much time on it, that it is an integral part of my muscle memory at this point.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!U3dc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!U3dc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U3dc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U3dc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U3dc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!U3dc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0154ec06-5845-4f24-9300-53d19cdc6d29_1200x630.jpeg" width="1200" height="630" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>This led to many breakthroughs and revelations on how to create the bionic version of you, that outproduces 100x compared to people that are not working with the AI.</p><p>As a result, we&#8217;ve managed to cut down our team from 25 people down to 12. This dramatically increased our margins, and replaced people who were doing monotonous tasks that didn&#8217;t require thinking, helped us retain people that have been activating their brain cells and deployed real intelligence in tandem with the artificial one.</p><p>We live in the era where web developers and tech employees lived through massive layoffs season. Rightfully so. Many people were just getting by, and now AI replaced their roles completely.</p><p>But as the dust settles, we are witnessing new demand.</p><p>Harvard Business School researchers went through nearly every US job vacancy from 2019 to March 2025. After ChatGPT launched, postings for roles built on structured, repetitive tasks <a href="https://www.library.hbs.edu/working-knowledge/enhance-or-eliminate-how-ai-will-likely-change-these-jobs">fell 13%</a>. Postings for analytical, technical and creative work grew 20%.</p><p>The market didn&#8217;t shrink. It moved. Companies are going to hire people that are Agent Native, rather than people who work the old school way.</p><p>People who embraced the gap and studied are <strong>reaping early adopter rewards.</strong> The window where that is still an edge is closing, and it is closing this year.</p><p>When someone hops on an interview and they aren&#8217;t able to demonstrate what they can do with Claude or Codex, why would companies even bother hiring them?</p><h2>I need you to understand what is happening right now</h2><p>Claude Code. A data pipeline. A data warehouse. A server. A GitHub repo. A folder of skill files.</p><p>That is the stack. One person running it does in a day what a Fortune 500 marketing department does in a year.</p><p>This is one day of output. Not a quarter. A day.</p><ul><li><p>40 Facebook ads</p></li><li><p>30 Google Ads ad groups</p></li><li><p>100 landing pages</p></li><li><p>3 guest blog posts for backlinks</p></li><li><p>4 podcast bookings</p></li><li><p>5 help desk articles</p></li><li><p>2 vlog videos edited</p></li><li><p>25 tweets scheduled across 3 accounts</p></li><li><p>2 pieces of scripting software written and given away as LinkedIn lead magnets</p></li></ul><p>One person. One day.</p><p>Now go price it.</p><p>Start with one line of that list. At agency rates a single landing page runs <a href="https://unbounce.com/landing-pages/how-much-does-landing-page-cost/">$500 to $3,000</a>. So 100 landing pages is somewhere between $50,000 and $300,000 of billable work. Shipped in a day.</p><p>The rest of the list is a department. A media buyer averages <a href="https://www.ziprecruiter.com/Salaries/Media-Buyer-Salary">$66,414</a>. A video editor <a href="https://www.ziprecruiter.com/Salaries/Video-Editor-Salary">$65,728</a>. A social media specialist sits <a href="https://www.coursera.org/articles/social-media-specialist-salary">around $53,000</a>. Robert Half puts a marketing manager at <a href="https://www.roberthalf.com/us/en/job-details/media-buyer">$108,000</a> mid range. Add a copywriter and a developer and you are north of $400,000 in salary alone, before benefits, before software, before the hours you spend managing any of them.</p><p>Rent it instead and Clutch puts digital marketing retainers <a href="https://clutch.co/agencies/digital-marketing/pricing">between $5,000 and $50,000 a month</a> across more than 100,000 firms.</p><p>Here is the number that should actually bother you. The average time to hire for a marketing role is <a href="https://chariotcreative.com/blog/is-it-cheaper-to-hire-a-marketing-agency-or-build-an-in-house-marketing-team/">around 50 days</a>, and staffing a four person team takes six to eight months. Six months of job posts, interviews and onboarding, against a stack that ships everything on that list before dinner.</p><p>I don&#8217;t think you understand what is happening in marketing engineering right now.</p><p>This is not coming. It shipped. Somebody in your market is already running this stack while you are sitting down to write a job post.</p><p>Big question remains, why do you want to hire in the first place?</p><p>If you sat down to see what you need your employee to do, you&#8217;ll realize that in that same language you can instruct AI to do this job for you.</p><h2>Why people hire in the first place?</h2><p>So many business owners will nuke their margin and sacrifice their profit to pointless payroll.</p><p>The salary is never the cost. Talent practitioners put the <a href="https://www.shrm.org/topics-tools/news/talent-acquisition/real-costs-recruitment">true cost of a hire at three to four times the salary</a> once you count recruiting, onboarding, management attention and the months before the person produces anything. A $60,000 role can run you $180,000 or more.</p><p>I am not saying that hiring is bad, I am paying a 12 people team at the time of this writing. But I am saying that today, you need to rethink your entire hiring habits.</p><p>Before you hire, you need to prototype your process with the AI. If it is not documented, it is not worth doing at all. And by the time you document it, you can have this process fully functional.</p><h2>Why is process documentation hard?</h2><p>Most business owners don&#8217;t like to think. Adding AI to the thinking process doesn&#8217;t make it simpler, it makes it more difficult. Solving real problems requires real intelligence to run the artificial one.</p><p>This is where most companies die. MIT&#8217;s State of AI in Business 2025 found that <a href="https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/">95% of enterprise AI pilots deliver no measurable impact</a> on the P&amp;L. The cause wasn&#8217;t model quality. It was a learning gap: generic tools work for individuals because they are flexible, and stall inside companies because they never learn the actual workflow.</p><p>You cannot hand a model a process that only lives inside someone&#8217;s head. That is the whole game.</p><p>In a world of instant gratification, even business owners are stuck on the dopamine hunt. This results in short attention spans, that are making them incapable of paying attention.</p><p>Paying attention is increasingly hard in a world that is starved of focus&#8230;</p><h2>Strategies we deployed to go down from 25 to 12 hires (without sacrificing work quality)</h2><p>None of this happened in one move. Five things did the work.</p><p><strong>1. We executed the job description before we published the job post.</strong></p><p>Every open role got documented as a task list first. Not responsibilities. Actual tasks, in order, with inputs and outputs.</p><p><strong>2. We turned each task into a prompt.</strong></p><p>If the task could be described, it could be prompted. Most could. The ones that couldn&#8217;t were the ones worth paying a human for.</p><p><strong>3. We ran the prompt for a week before deciding.</strong></p><p>A week of real output tells you more than three interviews. 80% of the roles never got posted.</p><p><strong>4. We kept the people who could run the machine.</strong></p><p>The cuts weren&#8217;t about seniority. They were about who activated their brain cells and who was executing motions. The people who could think alongside a model got more scope, not less.</p><p><strong>5. We made every process live in a document.</strong></p><p>If it isn&#8217;t documented, it isn&#8217;t worth doing. That single rule is what let 12 people absorb the output of 25 without quality dropping, because nothing lived only in someone&#8217;s head.</p><h2>The process that makes it simple</h2><p>Building agents is a mindset shift. The problem is not just learning the tech, which believe it or not, is the easy part. AI does most of the work anyway.</p><p>The thinking part is where most people trip up. Your usual convergent thinking doesn&#8217;t help. Your lack of experience doesn&#8217;t help. However, education of the future is here&#8230;</p><p>That process has a name. <strong>Agentic Business Sprint.</strong></p><p>It is the compendium of prompts and the documentation system we used to go from 25 people to 12 without sacrificing work quality. You bring the role you were about to hire for. You leave with the process documented, prompted and running, so you know what a human still needs to own before you put anyone on payroll.</p><p>Build the business that runs on artificial intelligence and automation, instead of running on payroll.</p><p><strong>Launches in 4 weeks, or sooner if the remaining 19 seats sell before then.</strong></p><p><a href="https://briandecoded.com/agentic-business-sprint/">Claim your seat in the Agentic Business Sprint</a></p><p></p><p>- Brian Decoded</p><p><strong>P.S.</strong> Before you post that job, run the math. The role costs you three to four times its salary and you wait months to find out whether you were right. The <a href="https://briandecoded.com/agentic-business-sprint/">Agentic Business Sprint</a> tells you inside a week, for a fraction of one month of that payroll. 19 seats left. They go fast.</p>]]></content:encoded></item><item><title><![CDATA[Sign Your Name In Big Fat Letters]]></title><description><![CDATA[The age John Hancock signed his name into history, and what I learned living on his street]]></description><link>https://read.briandecoded.com/p/sign-your-name-in-big-fat-letters</link><guid isPermaLink="false">https://read.briandecoded.com/p/sign-your-name-in-big-fat-letters</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Sat, 04 Jul 2026 23:34:31 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8c31f2b6-873c-480a-8af5-fa4848dafaa8_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>John Hancock was 39 years old when he signed the Declaration of Independence.</p><p>Young enough to have something to lose. Old enough to know exactly what he was risking.</p><p>If the revolution failed, that signature was a death sentence. Every man in the room knew the punishment for treason.</p><p>Hancock signed first anyway. Before anyone else committed. And he <strong>wrote his name in big, fat letters.</strong></p><p>Why take up that much space?</p><p>He didn&#8217;t know if anyone else would follow. So he went first, loud enough that nobody could mistake who started it, big enough to make one man look like a movement.</p><p></p><p>He couldn&#8217;t have known it then, but that signature set off 250 years of compounding. America built modern electricity, the personal computer, the internet, and now artificial intelligence. The tools of freedom multiplied past anything Hancock could have pictured.</p><p>Here&#8217;s the paradox that made me write this.</p><p>The tools kept getting freer. The people kept getting more trapped.</p><p><strong>The invisible chains</strong></p><p>It&#8217;s 2026, and most people still wake up enslaved. The chains are invisible now. No king issues them. You install them yourself.</p><p>The corporate complex feeds off information asymmetry and human nature. It profits from your inability to build the life you want.</p><p>Freedom is scary. That&#8217;s the part nobody tells you. To win it, you have to move while you&#8217;re still afraid.</p><p>Nobody&#8217;s gonna hand it to you. You take it, or you don&#8217;t get it.</p><p><strong>Remembering freedom</strong></p><p>The other day, I found out the street by my building got dedicated as John Hancock Way.</p><p>Thirteen years ago, I was making four dollars an hour in a developing country. Today I live on a street named after the man who signed first.</p><p>Measure that gap. That&#8217;s what a signature buys.</p><p>I stood there listening to someone tell the story of that first signature, thinking about what it costs to go first, and what it pays.</p><p>Some ideas are worth dying for. Lucky for us, today you don&#8217;t have to.</p><p>Here&#8217;s how the gap closed.</p><p><strong>June 20th, 2013</strong></p><p>I landed in America with almost nothing, leaving that four-dollar-an-hour job behind me. Opportunity everywhere in front of me. No safety net underneath.</p><p style="text-align: center;"></p><p>Nobody was coming to save me if it didn&#8217;t work. That was the whole point.</p><p>I came to build a business and live a life I want, not the one I was handed. Thirteen years later, that bet is an international business I run from a laptop.</p><p>I didn&#8217;t sign a declaration. I signed up for a version of my life I hadn&#8217;t earned yet, before I had any proof it would work.</p><p>That&#8217;s the only kind of signature that counts. The kind you put down before you know how the story ends.</p><p><strong>The mindset shift nobody wants to make</strong></p><p>Freedom is a mindset, and it costs more than most people will pay. </p><p><strong>Risk.</strong></p><p>Calculated risk, though. Never reckless. A smart risk has three things going for it:</p><ul><li><p>You can name exactly what you&#8217;d lose, and you&#8217;d survive losing it</p></li><li><p>The upside is uncapped, so a win actually changes your life</p></li><li><p>You control enough of the variables that the result is on you, not on luck</p></li></ul><p>That&#8217;s the line between gambling and building. Most people never learn it because nobody ever taught them.</p><p><strong>The new tyranny</strong></p><p>Here&#8217;s the part that should scare you more than any of it.</p><p>The new tyranny is a belief system installed from the inside. Corporate elites don&#8217;t need to chain anyone. They just need you to believe three things:</p><ul><li><p>Comfort is the same as safety</p></li><li><p>A paycheck is the same as security</p></li><li><p>Waiting for permission is the responsible move</p></li></ul><p>Subjugation has always worked best when the subjugated polices himself.</p><p>That&#8217;s what I see in a huge number of young people right now. Massive access to technology and a massive decline in health, ambition, and self-reliance. Waiting for daddy government to hand them a life instead of building one.</p><p><strong>Remote Operator</strong></p><p>Thirteen years ago, I bet everything on moving to America.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FPfx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FPfx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FPfx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FPfx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FPfx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FPfx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg" width="1280" height="1707" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1707,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:475020,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://read.briandecoded.com/i/205114927?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FPfx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FPfx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FPfx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FPfx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F235b3161-1805-4501-a46f-93609d17b247_1280x1707.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: center;"><em><strong>13 years later, the envelope that made it official.</strong></em></p><p>I made it. I built the business. And standing on John Hancock Way, it hit me that America was never the destination.</p><p>So I moved again. This time to the internet. To the land of the free thinkers. To remote operating income.</p><p>With AI, you don&#8217;t have to be tied to a place to build wealth, a business, or a life. Information moves instantly. Every advantage is sitting there for anyone willing to learn how to use it.</p><p>The frontier isn&#8217;t a country anymore. It&#8217;s a connection.</p><p>Transcending location doesn&#8217;t happen by accident, though. It takes courage. Specifically, the courage to give up a little time now to rebuild your habits.</p><p>Most people won&#8217;t. It&#8217;s uncomfortable before it&#8217;s rewarding, and growth always works that way.</p><p><strong>Time to sign your own name</strong></p><p>Hancock didn&#8217;t know how the story would end when he put his name down. That was the whole point of signing.</p><p>You don&#8217;t need his kind of courage. Nobody&#8217;s coming for your head. The worst thing that happens to you today is that you stay exactly where you are.</p><p>Which, when you sit with it, is the real risk.</p><p>So I built the thing I wish I&#8217;d had when I started. <strong>Remote Operator Sprints.</strong> The education nobody handed me when I was making four dollars an hour.</p><p>Stop working a job. Get paid from anywhere for the work AI does for you.</p><p>The men who signed the Declaration didn&#8217;t get time to think it over. Hesitation in 1776 meant the moment had passed and someone else&#8217;s name would go down in history.</p><p>Time to change your own history.</p><p>Your turn. Sign your name: <a href="https://build.alphaefficiency.com/checkout/remote-operator-sprints?coupon_code=OPERATOR50">Join Remote Operator Sprints</a><strong>.</strong></p><p></p><p><strong>Brian Decoded</strong></p><p><strong>Founder of Alpha Efficiency.&#8482; </strong></p><p></p><p>P.S. Hancock signed in big fat letters so nobody would be confused about who went first. </p><p>Your turn: <strong><a href="https://build.alphaefficiency.com/checkout/remote-operator-sprints?coupon_code=OPERATOR50">Join Remote Operator Sprints.</a></strong></p>]]></content:encoded></item><item><title><![CDATA[The Real Intelligence Advantage: Why Hitting Publish Beats Being Perfect]]></title><description><![CDATA[How to overcome your fear of starting online.]]></description><link>https://read.briandecoded.com/p/the-real-intelligence-advantage-why</link><guid isPermaLink="false">https://read.briandecoded.com/p/the-real-intelligence-advantage-why</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Wed, 01 Jul 2026 15:48:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/6TzNJLJUy-w" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Analysis paralysis kept me from getting more of my work out into the world for years.</p><p>I&#8217;d sit on drafts. Rewrite hooks. Second-guess ideas before they ever saw daylight.</p><p>Even when you don&#8217;t know what works or doesn&#8217;t work, getting your thoughts out to the internet is significantly better than not doing anything.</p><p>The reason why I want to hit publish as much&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[5 Levels of AI Mastery (Which one are you?)]]></title><description><![CDATA[(And why 97.3% of cheap people are always going to stay forever stuck on level #2)]]></description><link>https://read.briandecoded.com/p/5-levels-of-ai-mastery-which-one</link><guid isPermaLink="false">https://read.briandecoded.com/p/5-levels-of-ai-mastery-which-one</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Wed, 24 Jun 2026 13:04:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/Pzhyx-pv7q8" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>You can sort every human being alive right now by one thing: their relationship with AI.</p><p>The future is already here. It&#8217;s just not evenly distributed.</p><p>On one end, a permanent underclass locked out of the tools. On the other, a small group with high AI access compounding their advantage every single day. Everyone falls somewhere on that ladder, and there a&#8230;</p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[AI is coming for your job (future proof yourself)]]></title><description><![CDATA[Everything changes when you get AI to replace a full time human. This is how.]]></description><link>https://read.briandecoded.com/p/ai-is-coming-for-your-job-future</link><guid isPermaLink="false">https://read.briandecoded.com/p/ai-is-coming-for-your-job-future</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Mon, 04 May 2026 03:04:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/Emq_8utfulM" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>This is what happens when intelligence becomes a commodity.</p><p>Why you need to get good at getting good.</p><p>Learn what is the execution layer.</p><p>This is the future:</p>
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   ]]></content:encoded></item><item><title><![CDATA[How To Use AI Better Than 99% Of The People (become an AI Disruptor)]]></title><description><![CDATA[How AI is changing the whole game.]]></description><link>https://read.briandecoded.com/p/how-to-use-ai-better-than-99-of-the</link><guid isPermaLink="false">https://read.briandecoded.com/p/how-to-use-ai-better-than-99-of-the</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Mon, 13 Apr 2026 17:02:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Xm41!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>AI is forcing hands.</p><p>Employees are getting laid off, companies are crumbling, losing sales and market share.</p><p>You can choose to be laid off, or you can be the change agent. It takes a little bit of soul searching&#8230;</p><p>Let me explain.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Xm41!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Xm41!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Xm41!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Xm41!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Xm41!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Xm41!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg" width="1024" height="768" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:768,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:203514,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://read.briandecoded.com/i/193967032?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Xm41!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Xm41!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Xm41!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Xm41!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F299d5a81-c607-4a9b-b6ce-83e42799dc0a_1024x768.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>AI events push us further than the others, and force us to think.</p><p>Every once in a while, you need to make a bet.</p><p>Now is that time.</p><p>Ev&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/how-to-use-ai-better-than-99-of-the">
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   ]]></content:encoded></item><item><title><![CDATA[The #1 Reason for Layoffs in 2026 (I couldn't believe this)]]></title><description><![CDATA[America is accelerating the layoffs.]]></description><link>https://read.briandecoded.com/p/the-1-reason-for-layoffs-in-2026</link><guid isPermaLink="false">https://read.briandecoded.com/p/the-1-reason-for-layoffs-in-2026</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Mon, 13 Apr 2026 02:16:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/rqC2RzaUKoI" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>America is accelerating the layoffs. People are nervous. </p><p>Many think that economy will crash, but the real reason?</p><p>Covered in the latest video.</p><p>Enjoy!</p><p></p>
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          <a href="https://read.briandecoded.com/p/the-1-reason-for-layoffs-in-2026">
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   ]]></content:encoded></item><item><title><![CDATA[90 Days With Claude Changed Everything I Knew About Work...]]></title><description><![CDATA[20 years.]]></description><link>https://read.briandecoded.com/p/90-days-with-claude-changed-everything</link><guid isPermaLink="false">https://read.briandecoded.com/p/90-days-with-claude-changed-everything</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Sat, 11 Apr 2026 03:38:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/6TzNJLJUy-w" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>20 years.</p><p>That&#8217;s how long I&#8217;ve been in tech. What started as a hobby turned into a really good business. One that pays well, runs smoothly, and lets me be permanently remote.</p><p>Life was comfortable, selling other people&#8217;s labor. I could match clients to my team, and business printed.</p><p>Now everything is about to change&#8230;</p><p>Luckily I never stopped learning. Even wh&#8230;</p>
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          <a href="https://read.briandecoded.com/p/90-days-with-claude-changed-everything">
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   ]]></content:encoded></item><item><title><![CDATA[A Harvard Doctor Told Me 'I Want to Be Free Like You']]></title><description><![CDATA[A conversation in an empty medical facility changed how we see business.]]></description><link>https://read.briandecoded.com/p/a-harvard-doctor-told-me-i-want-to</link><guid isPermaLink="false">https://read.briandecoded.com/p/a-harvard-doctor-told-me-i-want-to</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Mon, 06 Apr 2026 14:47:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!xo9z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I was standing in a medical facility, helping my friend, a Harvard trained doctor, to prep a 40k medical fridge for a sale and pick up.</p><p>That single fridge costs more than every piece of technology I use to run my company.</p><p>He&#8217;s shutting down parts of his large medical center to rent it out, start consulting and go remote-first.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!xo9z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xo9z!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xo9z!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xo9z!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!xo9z!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xo9z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg" width="360" height="480" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:480,&quot;width&quot;:360,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:88570,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://read.briandecoded.com/i/193352805?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!xo9z!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xo9z!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xo9z!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!xo9z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82d5e658-76bf-4ce9-8142-b453f5ede912_360x480.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>And while we were clearing ou&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/a-harvard-doctor-told-me-i-want-to">
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   ]]></content:encoded></item><item><title><![CDATA[63 minutes ago someone called to tell me I was dead]]></title><description><![CDATA[Not metaphorically. They had already filed an official Google support case claiming I had passed away.]]></description><link>https://read.briandecoded.com/p/63-minutes-ago-someone-called-to</link><guid isPermaLink="false">https://read.briandecoded.com/p/63-minutes-ago-someone-called-to</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Fri, 13 Mar 2026 14:22:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!rwBC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>And they wanted everything:<br><br>&#8226; My Google Workspace account<br>&#8226; My entire digital presence<br>&#8226; My business domain<br>&#8226; My emails<br><br>The caller introduced himself as David Odza from Google Support.<br><br>Professional voice. Palo Alto phone number. A legitimate Google confirmation email sitting right in my inbox.<br><br>Everything checked out.<br><br>Except one thing.<br><br>I knew it was a scam.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!rwBC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!rwBC!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!rwBC!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!rwBC!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!rwBC!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!rwBC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg" width="768" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:768,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:89205,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://read.briandecoded.com/i/190840036?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!rwBC!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!rwBC!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!rwBC!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!rwBC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb30883d7-4ab9-4892-92bf-2e5ae3c9de98_768x1024.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">The pi&#8230;</figcaption></figure></div>
      <p>
          <a href="https://read.briandecoded.com/p/63-minutes-ago-someone-called-to">
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   ]]></content:encoded></item><item><title><![CDATA[How I Went from 9 to 5 to 50K/Month Freedom (While Moving to a New Country)]]></title><description><![CDATA[For those that know having a 6 figure job is not enough.]]></description><link>https://read.briandecoded.com/p/how-i-went-from-9-to-5-to-50kmonth</link><guid isPermaLink="false">https://read.briandecoded.com/p/how-i-went-from-9-to-5-to-50kmonth</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Fri, 30 Jan 2026 12:48:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!00DY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F99530fe8-5ea6-4e9d-8dd3-60e1b831713b_1024x768.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me address the elephant in the room.</p><p>There&#8217;s a special kind of anxiety that comes from watching people live the life you only dream about.</p><p>Scroll long enough and you&#8217;ll feel it. That quiet panic. The fear that everyone figured it out except you.</p><p>FOMO on entrepreneurship has become an epidemic.</p><p>People are burning out creating content about freedom they d&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/how-i-went-from-9-to-5-to-50kmonth">
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   ]]></content:encoded></item><item><title><![CDATA[Mathematics Behind a Minimal-Risk Business (100% Remote Model)]]></title><description><![CDATA[Build a 6-Figure Business Without Gambling Your Sanity.]]></description><link>https://read.briandecoded.com/p/mathematics-behind-a-minimal-risk</link><guid isPermaLink="false">https://read.briandecoded.com/p/mathematics-behind-a-minimal-risk</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Fri, 09 Jan 2026 18:17:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Uflg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa312e833-1634-42b9-be01-c3941f0df141_800x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h1>50% of Companies Die Within 5 Years. Nobody Warns You About This Part.</h1><p>The mind is terrible at pricing risk.</p><p>It doesn&#8217;t calculate. <strong>It hallucinates like chatGPT on a bad day</strong>.</p><p>That&#8217;s why about half of companies fail within 5 years. And that only counts registered businesses. The invisible graveyard is bigger.</p><p>Starting a business is simple.</p><p>Most make it complic&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/mathematics-behind-a-minimal-risk">
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   ]]></content:encoded></item><item><title><![CDATA[One Habit That Puts You Ahead of 99% (And Keeps You Healthy)]]></title><description><![CDATA[When business gets harder, your nervous system becomes the bottleneck. Here&#8217;s the fix.]]></description><link>https://read.briandecoded.com/p/one-habit-that-puts-you-ahead-of</link><guid isPermaLink="false">https://read.briandecoded.com/p/one-habit-that-puts-you-ahead-of</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Thu, 08 Jan 2026 13:24:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6DP8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F555b028b-dc15-463b-97a6-49ed434b3399.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2><strong>80% of small business owners report symptoms of poor mental health</strong></h2><p>And it shows up like this:</p><p></p><ul><li><p>64% feel anxiety.</p></li><li><p>66% cannot focus.</p></li><li><p>24% report panic attacks.</p></li><li><p>63% deal with disrupted sleep.</p></li><li><p>37% report symptoms of depression.</p></li></ul><p></p><p>So when someone says, &#8220;I want to start a business, but I cannot think,&#8221; I believe them.</p><p>Entrepreneurship is not hard because tactics are comp&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/one-habit-that-puts-you-ahead-of">
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   ]]></content:encoded></item><item><title><![CDATA[The easy way to make 2026 your best year yet]]></title><description><![CDATA[It's really simple: If you want the best year, plan to have the best year.]]></description><link>https://read.briandecoded.com/p/the-easy-way-to-make-2026-your-best</link><guid isPermaLink="false">https://read.briandecoded.com/p/the-easy-way-to-make-2026-your-best</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Fri, 02 Jan 2026 18:46:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JFgb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F258e95a9-997b-4a04-bf76-e8b50c37cf72_768x1024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>New Year&#8217;s Eve is behind us.</p><p>I started this first business day with a sprint.</p><p>My plan was already set, and I zero-ed in my focus into my first &#8220;rock&#8221;. (stay tuned to see how you can use this concept to create the foundational year).</p><p></p><p>Can you feel the momentum of 2026 being formed? Don&#8217;t get left behind&#8230;</p><p></p><p><em>Before we proceed:</em></p><p><em>Check out <a href="https://get.alphaefficiency.com/2026-yearly-plan">Yearly Planning workshop fo&#8230;</a></em></p>
      <p>
          <a href="https://read.briandecoded.com/p/the-easy-way-to-make-2026-your-best">
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   ]]></content:encoded></item><item><title><![CDATA[Are you getting the most out of Q5 2025?]]></title><description><![CDATA[This email will ensure you achieve your goals in 2026.]]></description><link>https://read.briandecoded.com/p/are-you-getting-the-most-out-of-q5</link><guid isPermaLink="false">https://read.briandecoded.com/p/are-you-getting-the-most-out-of-q5</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Mon, 29 Dec 2025 16:31:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!y_nQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60675d2e-db86-4278-9a24-6917be413364_1120x1493.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Merry Belated Christmas.</p><p>With holidays behind us, we are in the Q5 of 2025.</p><p>This is the time of the year when real ones are documenting their goals into existence.</p><p><strong>Only 9% of Americans successfully keep their resolutions throughout the year</strong>.</p><p>Most people who fail to stick to New Year&#8217;s resolutions fail to do so in the first few months.</p><p>I try to focus on the p&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/are-you-getting-the-most-out-of-q5">
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   ]]></content:encoded></item><item><title><![CDATA[You're About to Fail Your New Year's Resolutions Miserably]]></title><description><![CDATA[Here's how to save your 2026 anyway.]]></description><link>https://read.briandecoded.com/p/youre-about-to-fail-your-new-years</link><guid isPermaLink="false">https://read.briandecoded.com/p/youre-about-to-fail-your-new-years</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Fri, 26 Dec 2025 18:15:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Xm_Z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59f60dfe-9963-41d2-9349-2b9079d80287_1456x971.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Most people treat their lives like hobbies.</p><p>Then they wonder why they get mediocre results.</p><p>Others treat their life like a business.</p><p>Then they wonder why they feel empty, stressed, and unhealthy.</p><p>Neither is the move.</p><p>Real progress happens when you observe life holistically:</p><ul><li><p>Health</p></li><li><p>Wealth</p></li><li><p>Happiness</p></li><li><p>Relationships</p></li></ul><p>If I were to help you plan the best year of your lif&#8230;</p>
      <p>
          <a href="https://read.briandecoded.com/p/youre-about-to-fail-your-new-years">
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   ]]></content:encoded></item><item><title><![CDATA[Merry Christmas from Brian]]></title><description><![CDATA[How quiet time marks Q5 2025 that helps you establish the best year yet.]]></description><link>https://read.briandecoded.com/p/merry-christmas-from-brian</link><guid isPermaLink="false">https://read.briandecoded.com/p/merry-christmas-from-brian</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Thu, 25 Dec 2025 21:49:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JpHe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2dd8e48b-410e-4071-b18b-78cb8ac9521c_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Merry Christmas friends.</p><p></p><p>I appreciate all of you who kept up with me over the course of 2025.</p><p></p><p>May 2026 bring you lots of health, prosperity and timely education that will help you achieve your dearest and most important goals.</p><p></p><p>As we bring the year to an end, and enjoy the time we spend with the loved ones, I want to remind you that we are embracing a last &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[SEO isn’t dead. Your workflow is.]]></title><description><![CDATA[Get the tool that replaces 2 hours of research with 2 minutes of clarity (for free).]]></description><link>https://read.briandecoded.com/p/seo-isnt-dead-your-workflow-is</link><guid isPermaLink="false">https://read.briandecoded.com/p/seo-isnt-dead-your-workflow-is</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Wed, 24 Dec 2025 19:45:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nPSt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbefde622-6a85-44a7-81aa-c30288424e71_1024x893.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>AI is not killing SEO.</p><p>But it is KILLING search engines as we know them. <strong>(Keep reading for an actually good freebie)</strong></p><p>After 15 years in SEO, I have come to a harsh realization:</p><p>The game is shifting from ranking pages to influencing answers.</p><p>In my own workflow, one app has replaced Google for most research. Not because Google is useless, but because it&#8217;s slow.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Developer made $3,246 mistake that blew up our advertising budget. ]]></title><description><![CDATA[(And the easy fix no one talks about)]]></description><link>https://read.briandecoded.com/p/developer-made-3246-mistake-that</link><guid isPermaLink="false">https://read.briandecoded.com/p/developer-made-3246-mistake-that</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Wed, 03 Dec 2025 21:26:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!rUKX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1860d8d0-902f-4215-a087-8801fa8f376d_787x528.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When I worked at eTech, the SEO team pushed a site update in the middle of the day...<br><br>&#8226; No warning.<br>&#8226; No coordination.<br>&#8226; Just a routine update.<br><br>Except it crashed the website.</p><p>And our Google Ads kept spending.</p><p>For three straight hours, every click went to a dead page.</p><p>By the time the site came back up, we burned $3,246 on nothing.</p><p>That one screw-up taught me a r&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[You're running out of time]]></title><description><![CDATA[People flex watches. I use mine to remind me never to sell my hours again.]]></description><link>https://read.briandecoded.com/p/youre-running-out-of-time</link><guid isPermaLink="false">https://read.briandecoded.com/p/youre-running-out-of-time</guid><dc:creator><![CDATA[Brian Decoded]]></dc:creator><pubDate>Sat, 29 Nov 2025 22:48:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RP-T!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>People flex with watches.<br>But owning your time is the real flex.<br><br>Most people signal status with what is on their wrist.<br>I use mine to remember I never want to sell my time again.<br><br>I own three watches:<br><br>&#8226; A $1,000 Apple Watch Ultra<br>&#8226; A $5,000 Breitling<br>&#8226; A $500 Tissot<br><br>You would think I wear the Breitling the most.<br><br>I do not.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RP-T!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RP-T!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RP-T!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RP-T!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RP-T!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RP-T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg" width="768" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:768,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;No alternative text description for this image&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="No alternative text description for this image" title="No alternative text description for this image" srcset="https://substackcdn.com/image/fetch/$s_!RP-T!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RP-T!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RP-T!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RP-T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff51691a4-e74f-4def-b511-91ad7a727bf3_768x1024.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><br><br>The Apple Watch used to run my life.<br>Notifi&#8230;</p>
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